MKT301 Module 1 Case Latest 2019 Question # 00597665 Subject: Education Due on: 02/04/2019 Posted On: 02/04/2019 08:53 AM Tutorials: 1 Rating: 4.5/5

Module 1 –
Case

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Assignment Overview

Research: Understanding The Marketing Environment

To correctly identify opportunities and threats to their
product, Marketing Managers need to understand the marketing environment in
which the products operate.

Case Assignment

Using the industry of the product/service you chose in your
Discussion assignment, complete the following:

Industry Research

· Using
articles predominately from the Trident Online Library’s full-text databases
(such as Academic Search Complete, Business Source Complete and/or ProQuest
Central), conduct secondary research on the industry in which your chosen
product/service operates.

· From your
research and what you have learned in the readings, identify 3 marketing
environmental factors that will impact this type of product/service. Describe
and explain the chosen marketing factors and discuss general market
implications.

Since you are engaging in research, be sure to cite and
reference the sources in APA format. The paper should be written in third
person; this means words like “I,” “we,” and “you” are not appropriate. For
more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic
Paper, including pages 13 and 14 on in-text citations. Another resource is the
“Writing Style Guide,” which is found under “My Resources” on the TLC portal.
All research should be cited in the body of the paper. In-text citations and
corresponding references should be included in your paper. The use of direct quotes
is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case1) to
create your submission.

Assignment Expectations

Your submission will include:

· Trident
University International’s cover page

· A two-page
paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

· The reference
list page in APA format (see specific research requirements)

Grading Note:

At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each component of an
assignment. Points are earned based on the level of the work submitted. You can
access the rubrics under “Assessments” above.

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