MBA6011 Week 5 Discussion Latest 2019 January Question # 00597290 Subject: Education Due on: 01/28/2019 Posted On: 01/28/2019 10:11 AM Tutorials: 1 Rating: 5.0/5

MBA6011
Strategic Marketing

Week 5
Discussion

Select any one of the following starter bullet point
sections. Review the important themes within the sub questions of each bullet
point. The sub questions are designed to get you thinking about some of the
important issues. Your response should provide a succinct synthesis of the key
themes in a way that articulates a clear point, position, or conclusion
supported by research. Select a different bullet point section than what your
classmates have already posted so that we can engage several discussions on
relevant topics. If all of the bullet points have been addressed, then you may
begin to reuse the bullet points with the expectation that varied responses
continue.

Perceived value of a product is directly related to its
perceived quality and inversely related to its price.

Assuming that we keep the perceived quality constant,
explain what would happen to the perceived value of the product if we increase
its price.

Explain what will happen if we decrease its price.

Conversely, if we keep the price constant, explain what will
happen to the product’s perceived value if we increase its perceived quality.

Explain what will happen if we decrease its perceived
quality.

As a part of the campaign for a new gourmet foods store,
advertisement flyers will be sent through direct mail to high-income zip codes
to solicit business from household heads. The mailers will contain information
about the variety of products and services offered by the new store. Write the
key marketing messages for an advertisement flyer positioning the store as a
place where consumers interact with others interested in quality foods for
everyday use and entertainment. In addition, select a method to measure the
effectiveness of the mailer. Make reasonable assumptions.

Using your selected method, how will you measure the
effectiveness of the advertisement flyer?

Why do you think your method is appropriate in the given
situation? Provide detailed justification for your choice.

A free-market national economy is experiencing a recession
with no apparent end in sight. Determine what two pricing objectives you would
recommend for producers of goods and services in the country. Explain why you
would recommend these two pricing objectives.

Explain the way pricing strategy changes over the course of
the four stages of the product (category) life cycle: introduction, growth,
maturity, and decline. Provide reasoning to support your answer.

Identify three internal and three external factors
influencing the setting of prices. Discuss how each of these factors influences
the price of a service.

Respond to your peers throughout the week. Justify your
answers with examples, research, and reasoning.