MBA6011 Week 1 Assignment Latest 2019 January Question # 00597292 Subject: Education Due on: 01/28/2019 Posted On: 01/28/2019 10:12 AM Tutorials: 1 Rating: 4.8/5

MBA6011
Strategic Marketing

Week 1 Assignment

Course Project – Developing a Marketing Strategy

This course has major project assignments due in Week 3 and
Week 5. It will take more than a week’s effort to adequately complete them.
Plan time to start the research and work on those assignments earlier than the
week in which they are due.

For the course project of this course, you will select an
organization, analyze the market for the organization’s product/service,
analyze the organization’s current marketing strategy, and justify
recommendations for the marketing strategy to make the organization more
effective.

To assist you in planning for the course project, the
following table provides a high-level overview of the project deliverables
during the course.

Choosing an Organization

In this first week of your course project, select an
organization to study in depth over the next five weeks. Each week, your
assignment will require you to evaluate this organization. You may use an
organization you currently belong to, a past organization, or an organization
that you identify through research. Be sure to review the types of information
you will need for the project (all five weeks) before choosing your
organization. You might need to create some hypothetical details to fill gaps
in researched information. However, the project should use as much real information
as possible.

You should have your organization approved by your
instructor before moving forward with the assignment. Contact your instructor
early in the week to gain approval.

For the Week 1 paper, complete the following tasks:

Summarize key details about your organization. What does it
do? Who are its customers, clients, prospects, or constituents? For convenience
in this class, we will call them customers.

Perform a SWOTT analysis, placing particular emphasis on
long-term trends affecting your organization and what your competitors are
doing.

Analyze the organization’s mission statement. Does it
address the following core components?

Customers—who do we serve?

Product/service—what do we provide?

Market—who/where are our customers?

Core competencies—how do we provide or deliver our
product/service? What gives us a competitive advantage?

Measurability—how do we know when we are successful?

Defend a new/revised mission statement. It should be a
succinct statement of what the organization is, what it does, and who its
customers are. Be sure to support why your revisions are an improvement to the
current mission statement.

Submission Details:

Submit your plan in a 3- to 4-page Microsoft Word document,
using APA style.

Name your plan document
SU_MBA6011_W1_LastName_FirstInitial.doc.

Submit your document to the Submissions Area by the due date
assigned.