MBA5101 Unit 2 Mini Project Latest 2019 January Question # 00598230 Subject: Education Due on: 02/16/2019 Posted On: 02/16/2019 05:19 AM Tutorials: 1 Rating: 4.5/5
Unit II
Mini Project
SWOT Analysis
After reading the unit lesson, research a company of your
choosing to create a strengths, weaknesses, opportunities, and threats (SWOT)
analysis. Please note the importance of picking a company with enough
information and sources to support your analysis. Selecting a publicly held
company is recommended. Your chosen company will be used throughout the
assignments in this course. These assignments allow for a truly comprehensive
business analysis, similar to what you would conduct when working for a major company.
Your analysis should identify the company’s strengths,
weaknesses, opportunities, and threats. Use Microsoft Word and create four
sections for your paper using the SWOT categories as your headings. Additional
headers, such as an introduction, company background, and conclusion, are
acceptable. Add a title page and references page. You may also use the provided
template to complete the assignment. Click here for a copy of the template.
Each SWOT category should have approximately 200-300 words
describing the issues and the company’s strategic philosophy that fall within
that area. The total length should be at least three pages. The opportunities
and threats should each have at least ten items identified.
Remember as you develop a SWOT that strengths and weaknesses
are internal and controllable factors that affect only the individual firm
(e.g., finances, marketing, management and leadership, research and
development, corporate culture, human resources). Opportunities and threats, on
the other hand, are external and uncontrollable factors that affect all
industry firms (e.g., politics, economics, societal and cultural trends,
technology, laws and regulations, and the natural environment, such as
climate).
Format your SWOT Analysis using APA Style. Use your own
words, and include citations and references as needed to avoid plagiarism. The
title and reference page do not count towards the minimum page requirement of
three pages.
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