Marketing campaign for the catering department

Marketing campaign for the catering department.

Running Head: MARKETING CAMPAIGN ANALYSIS

 https://aytb.com

You work for a AYTB company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign for the catering department.

 AYTB catering department supply food (breakfast, lunch, and dinner) only to corporate companies such as Aramco, Sabic, SASREF… etc. Now catering department wants to expand catering for individual people such as events and weddings …etc.

Our foremost priority is to provide excellent safe food to the industrial, oil drilling, and mining sector and the surrounding community by establishing a successful, dynamic social enterprise. Our Goals & Objectives include:

• Offering wholesome, fairly priced, ethnically diverse food options

• Creating an attractive and diverse menu costing SAR 15.00 to SAR 500.00 per meal Providing excellent customer services that enhances the rapport with consumers through responsiveness to needs and requests

• Establishing high-quality jobs for target food service employees, including good wages and benefits, career advancement opportunities, access to training and capacity building, participation in decision-making, and opportunities for ownership

• Developing a catering service that supports the skill development of the catering staff and meets the needs of the Industrial community.

Prepare a marketing campaign study and analysis for catering department for companies and individuals

You can compare/ Measure from another companies 2500 words

A. Investigate the micro-environment as part of the situation analysis for your company. Competitors analysis

1. Suppliers and/or Digital Marketing intermediaries.

2. SWOT analysis

3. Determine the Target Audience (need to be corporates companies, and individual people)

4. Compare with the Competition

• Address the company’s competitors (Who are the competitors).

• The competitors need to be catering companies like AYTB and in Saudi Arabia.

• What advantages and disadvantages they have.

B. Devise a digital marketing strategy for your campaign.

a. Where are you now? (situation analysis)

b. Where do you want to be? (business objectives)

c. How are you going to get there? (strategy)

d. How exactly do you get there? (tactics)

e. Who does what and when? (actions)

 f. How do you monitor performance? (control)

C. Summaries the marketing mix best suitable for your campaign.

g. Product variables

h. Price variables i. Place variables j. Promotion variables

k. Process variables

D. What is your campaign message? (about your digital campaign message)

E. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).

F. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Instagram, Twitter, LinkedIn) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.

G. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).