Marketing Approach Discussion – Many factors impact the marketing
American Military University Marketing Approach Discussion
Many factors impact the marketing approach a company will take when branding a product across global markets. One of the most significant decisions facing an international organization is whether to standardize marketing across all countries or devise individual national marketing campaigns for each country. Based on the course reading in Chapter 16 of the text as well as the additional research you have performed during this unit, you will consider the factors that contribute to the decision to standardize versus customize marketing approaches.
After performing your research, post your summation to the journal thread. You must use academically credible resources (i.e., no Wikipedia or blogs), and cite them following APA formatting. Include all cited sources in a reference list at the end of the post. Consult the “Academic Writer” link located in the “Academic Tools” area under “Course Resources” for assistance with APA formatting.
Your response should:
Describe four strategic factors a business owner should take into consideration when deciding whether to standardize or customize their marketing approach.
Analyze which of these factors you feel possesses the most significant risk for an organization.
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