MAR4503 Apple Brand and Marketing Discussion

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MAR 4503 California Baptist University Apple Brand and Marketing Discussion

Think about a brand that you can link to your past memory and describe the followings:

  1. What is the relation between you and the brand?
  2. How does the relation influence your consumption behavior?
  3. What benefits do you derive from the consumption of the brand?

examples of brands nike, adidas, apple

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