Lackawanna MKT230 Module 4 Assignment Latest 2021 November
MKT230 Salesmanship & Sales Management
Module 4 Assignment
Advertising New Business Pitch for Dollar Shave Club
Congratulations! You’re prospecting and pre-sales efforts for your digital advertising agency have worked to get you a pitch meeting with Dollar Shave Club (Links to an external site.) next week. The category has gotten very competitive and the client has said they are looking for strategies to compete in a world driven by Amazon and increased marketing from other direct to consumer brands. Reflecting on the readings and the MAYA concept, what are some specific ideas that you and your team can bring to the sales presentation?
Grading criteria:
Clearly lay out your presentation
Identify your strategy to bring the client value?
Thinking about the what is important to the client (competing with Amazon and other DTC brands), what ideas might your digital agency recommend?
Utilize chapter concepts/course content in your response.
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