IT3301 Unit 1 Assignment Latest 2019 March Question # 00600364 Subject: Education Due on: 04/15/2019 Posted On: 04/15/2019 06:10 AM Tutorials: 1 Rating: 4.5/5

IT3301

Unit 1
Assignment

Planning User Research

Note: Complete the discussion in this unit before you begin
this assignment.

It is tempting to start building an interface right away,
but design needs to start with research. If you were building an actual online
food ordering system for a restaurant, you would conduct a user research
project to get the data you need. For this assignment, you will simply describe
the restaurant and write a plan for user research. Then you will describe how
this information and the human factors you explored in this unit should
influence the design choices you make for the interface.

Assignment Preparation

Complete the following:

o Choose a
restaurant as your hypothetical client for the project. The course project
information describes the criteria to make this choice. Note that you need to
keep the same client throughout all assignments in this project, and throughout
the course.

o Complete
your initial post for the unit discussion. This will help you prepare for the
assignment.

Before you begin Part A (restaurant description) of this
assignment, brainstorm about the restaurant itself. Take 15–30 minutes to note
as many details as possible about who its main patron groups are and what makes
the restaurant attractive to these people. You can do this by visiting the
restaurant itself, visiting the Web site, and/or by recalling from memory. A
few key questions include:

o What kind
of restaurant is it? (Fast food? Ethnically-themed? Family-friendly? Casual or
high-end?)

o What are some
patron demographic groups who would be likely to order food here?

o When do
they do most of their business? (Breakfast, lunch, dinner, or late night?)

o Where
would the patrons be and what would they be doing, if they decided to order
online from this restaurant?

o When or
how might the patrons be distracted or need to look away from the screen, if
they are placing an online order? Do they need to confer with others?

Note: You do not need to submit these brainstorming notes;
use them to write the paragraphs described in Part A.

Assignment Instructions

Part A: Restaurant Description

Identify characteristics of your chosen restaurant that
should inform your design of this online food ordering system.

o State the
name of the restaurant and the URL of its Web site. (If the restaurant has no
Web site, provide the link to an official social media page or to the online
menu.)

o Create a
concise description of the restaurant, based on your brainstorming notes. Aim
to write one or two paragraphs, choosing only the key details to provide a
complete picture of the restaurant environment.

Part B: User Research Plan

If you were actually building this ordering system, you
would spend a lot of time conducting this research. For the purposes of this
assignment, develop a plan as though you were going to do that hypothetical
research. You would want to learn which groups of people are likely to visit
this ordering system, what is important to them, and what they need to
accomplish. In Unit 2, you will be developing a single, brief persona based on
some of the ideas you generate here.

Create a plan for how you would identify users, their roles
and tasks, their motivations, and their expectations for the restaurant
experience. Please be sure to read or review all resources in the unit studies
before you begin. Using Sherwin’s 2013 article, “A 5 Step Process for
Conducting User Research,” as a guide, write a plan that addresses all of
the following:

o Explain
what you think you already understand about your users.

? What are
there gaps in your understanding that need to be filled so that you can design
a user experience that will meet their needs?

o State
your goals.

? What
(hypothetically) would you hope to accomplish in your user research?

? How will
you make this a vital part of the design process? Explain.

o Develop a
set of research questions to find out what users would expect from your
interface.

? Consider
what you need to know about your users to build personas and design an engaging
user experience, following the five-step process described in the Sherwin
article.

? Formulate
these priorities into questions that would be answered by representative
patrons. Some sample questions are provided in steps 1–4 in Part 2 of Goltz’s
2014 article, “A Closer Look at Personas.” These may give you some
ideas and you can modify them to meet your needs in addition to adding your own
questions.

o Develop a
user research method for learning what users will expect from your interface.

? How will
you ask these questions—interview, surveys, or other methods?

? Are there
other methods that you might use to get answers to your questions?

o Include
representative users.

? Who are
they, and how will you gain their cooperation?

o Include
information capture.

? How will
you compile the information—notes, online survey, or audio files?

Do not be deceived by this plan’s brevity. You will need to
put some careful thought and into your questions and your research approach,
based on the resources provided in the unit studies.

Part C: Design Strategies

Next, think forward to the interface you are about to build
by employing the strategies you have explored in the unit readings. Use ideas,
concepts, and quotes from the unit studies to describe the design strategies
you plan to adopt in building your prototype food ordering system during one of
the later assignments. Respond to some or all of the following questions:

o What
implications do the past experience, current context, and future goals of your
user groups have for the design of your online food ordering system? How would
this change based on different groups of patrons?

o What are
the implications that your own experiences and context might have on your
design choices? What assumptions might you make about a good interface that
might not be true for others?

o Are the
Gestalt principles likely to play a role in your user interface design? If so,
explain their relevance.

o How might
visual structure enhance users’ interaction with the system?

o What
useful and important roles might color play in the design of the interactive
restaurant experience?

o Is users’
peripheral vision likely to be a main factor in your design decision? Why or
why not?

Note: You will be gathering ideas and design strategies
throughout the course. For this reason, it may be efficient to start a design
journal document for yourself to keep track from week to week how you are
planning to incorporate these design strategies into your prototype.

Refer to the Planning User Research Scoring Guide to ensure
that you meet the grading criteria for this assignment.

When complete, compile all three parts in a single Microsoft
Word document and submit it as an attachment in the assignment area.

Submission Requirements

Your assignment should meet the following requirements:

o Written
communication: Communicate effectively. While content is the most important
aspect of your assignment submission, organization, readability, grammar, and
spelling are also important.

o APA
format: Resources and citations must follow current APA guidelines.

o Document
type: Submit the assignment as a Microsoft Word document.

Resources

o Planning
User Research Scoring Guide.

o A Closer
Look at Personas: What They Are and How They Work (Part 2).

o A 5-Step
Process for Conducting User Research.

o A Closer
Look at Personas: What They Are and How They Work | 1.

o APA Style
and Format.

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