Horizontal Merchandising & Government Agencies Exam

AC Horizontal Merchandising & Government Agencies Exam Practice

Question 1

_______ means vendors ship merchandise prepackaged in the quantity required for each store to the distribution center.

A) Quick response

B) Checking

C) Cross-docking

D) Horizontal merchandising

Question 2

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs. What type of marketing channel does this represent?

A) Indirect

B) Vertical

C) Horizontal

D)  Direct

Question 3

Ted is glad his company finally converted to an RFID system. Now, he no longer needs to go through all the new goods to make sure what was ordered is what they received. Ted is responsible for _______ in his company.

A) receiving

B) quick response

C) dispatching

D) checking

Question 4

In the past, _______ controlled supply chains.

A) wholesalers

B) retailers

C) manufacturers

D) government agencies

Question 5

Having no intermediaries between the buyer and seller is a defining characteristic of a/an _______ marketing channel.

A) direct

B) simple

C) horizontal

D) indirect

Question 6

As a type of retailer, category specialists are fierce competitors using

A) highly trained personnel throughout the stores.

B) a wide variety of merchandise.

C) highly attractive loyalty programs.

D) a complete assortment in a specific category at low prices.

Question 7

In a _______ supply chain, none of the participants has any control over the others.

A) cooperative

B) conventional

C) contractual

D) corporate

Question 8

Full-line discount, category specialist, and specialty stores are all types of _______ retailers.

A) limited-demand

B) general-merchandise

C) special-appeal

D) price-sensitive

Question 9

A/An _______ is used in the shipment of products directly to customers.

A) distribution center

B) vendor warehouse

C) administration center

D) fulfillment center

Question 10

Electronic access to manufacturers’ inventory helped transform the effectiveness of manufacturers’ representatives and outside sales forces. Using new communications tools, they could now avoid the supply chain problem of

A) not being able to coordinate selling efforts with manufacturers’ promotional campaigns.

B) increasing prices without increasing transportation charges.

C) promising delivery of products that weren’t available.

D) insufficient raw materials to produce the needed merchandise.

Question 11

Retailing is defined as the set of business activities that

A) adds value to products and services sold to final consumers.

B) focuses on a firm’s core values.

C) occurs only in brick-and-mortar spaces.

D) separates wholesaling from manufacturing.

Question 12

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

A) discounting.

B) reciprocity.

C) storage.

D) simplicity.

Question 13

Coupons, rebates, and online discounts are types of

A) pricing promotions.

B) off-price wholesaling.

C) in-store promotions.

D) specialty product displays.

Question 14

Cameron knows she has to order her store’s Christmas holiday merchandise in April to ensure delivery before the holiday season. Cameron is concerned with the supply chain management goal of

A) providing the right quantities.

B) providing products at the right time.

C) minimizing system-wide costs.

D) satisfying the service levels supply chain participants expect.

Question 15

Dawn works for a firm that buys products directly from the manufacturer and resells them to retailers, who then sell the products to consumers. Dawn works for a

A) wholesaler.

B) retail jobber.

C) retail distribution center.

D) manufacturer’s representative.

Question 16

Stores like Home Depot and Costco act as wholesalers when they

A) take delivery in whole-lot quantities.

B) sell directly to consumers.

C) sell products for distributors.

D) sell to contractors or restaurant owners.

Question 17

Because manufacturers with just-in-time systems produce merchandise closer to the time of sale, they can

A) use exclusive geographic territories to centralize production.

B) effectively eliminate the need for a dispatcher.

C) organize cooperative agreements among competing manufacturers to reduce oversupply.

D) reduce inventories needed to satisfy retailers’ demand.

Question 18

In a/an _______ marketing channel, one or more intermediaries work with manufacturers to provide goods and services to customers.

A) horizontal

B) direct

C) vertical

D) indirect

Question 19

Generally, the larger and more sophisticated the channel member, the less likely that it will

A) rely on marketing research.

B) use supply chain intermediaries.

C) use omnichannel marketing.

D) use intensive distribution.

Question 20

Benton manages a building supply company. He wants to invite 20 of his most valuable customers, who are building contractors, to a golf outing and party. Benton will most likely use the firm’s _______ to identify these customers.

A) annual sales report

B) CRM database

C) Intranet

D) specialty-store sales