HCA615 Final Project Part 2 and 3 Question # 00603529 Subject: Education Due on: 08/09/2019 Posted On: 08/09/2019 04:56 AM Tutorials: 1 Rating: 4.9/5
In the role of a health care manager, for the final project
you will develop and write a comprehensive marketing and communication plan for
your fictitious health care organization.
For Part 2 of the final project, you are to develop
communication strategies and write a communication plan for your health care
organization.
Part 2, the Communication Plan should include the following
components:
Types of internal and external communication networks
Stakeholder analysis
Media methods
Tag lines, logos, photos, etc.
Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market
analysis for your health care organization and develop a marketing plan. The
market analysis should address the following:
External environmental analysis
Internal environmental analysis
Strategic choice and strategic goals
SWOT analysis
How will marketing initiatives involve cross-functional team
members?
How and when will marketing strategies be evaluated?
Attachments area
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