Harvard MGF1100 Assignment 2 Managerial Communication

Harvard University POSCOs Case Study Managerial Communication Essay

MGF1100: Managerial Communication Assignment 2:

Individual report

Week 4,

Details of Task: Students will be given a case study (POSCO) and asked to analyse and address certain communication issues, bringing in relevant communication theories and principles.

Word limit: 1500 words (excluding executive summary, table of contents and reference list)

Case study: POSCO

The case focusses on POSCO, the world’s most profitable steelmaker. When Mr Jung Jun-Yang became POSCO Chief Executive in 2009, he envisioned trust to be the foundation of POSCO’s success in achieving sustainable co-prosperity with its stakeholders. Believing that “trust is POSCO’s identity” and “trust is based on communication”, he launched the ‘trust communication’ initiative in 2010. This initiative coincided with the start of POSCO’s third phase of growth (2010 – 2020), during which the company aims to become a truly sustainable corporation.

Questions: Using the case of POSCO, address the following questions:

1. Discuss why communication is important in trust-building efforts.

2. Was there anything else that POSCO could have done to build employee trust through communication?

3. While the ‘trust communication’ initiative produced some early positive results, POSCO’s employees continued to perceive the company’s culture in a negative light. What could the organisation do to address this challenge?

4. Was POSCO successful in establishing trust through communication?

 

Presentation requirements:

• Use peer reviewed academic journal articles, business reports and reputable websites as the basis of your report. • A minimum of 10 references are to be used, which should include at least 5 academic journals. • Use APA reference style throughout the report and reference list. • Use Times New Roman or Arial 12-point font, with 1.5 line spacing. • Please ensure that you check your grammar and spelling in your assignment before submission.

Report format is required.

Please refer to the Q manual for detailed formatting and presentation requirements.

A report should include the following:

• Executive summary • Table of contents • Introduction • Findings (responses to the questions) • Discussion • Conclusions • Recommendations • Reference list