Global Commerce History Culture Innovation Paper

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Question

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FSU Global Commerce History Culture Innovation Paper

Assignment Question

  1. How does an understanding of history help an international marketer?
  2. Discuss the bases of world trade. Give examples illustrating the different bases.
  3. Some say the global environment is a global issue rather than a national one. What does this mean? Discuss.
  4. Innovations are described as being either functional or dysfunctional. Explain and give examples of each.
  5. Discuss the three cultural change strategies a foreign marketer can pursue.

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