GCU MKT607 Week 6 Discussion (dq1+dq2) Latest 2019 AUGUST Question # 00603674 Subject: Education Due on: 08/13/2019 Posted On: 08/13/2019 10:16 AM Tutorials: 1 Rating: 4.6/5
MKT607 Marketing Management
Week 6 Discussion
DQ1 Using
the resources on multichannel distribution, summarize the benefits and
challenges of using more than one channel, specifically direct, indirect, and
multichannel. What is channel conflict? How can marketers use two or more
channels and minimize the potential of channel conflict?
DQ2 What
are the various types and functions of marketing intermediaries? Which are more
important for large business and why? Which are more important for the small
business and why? How could additional marketing channel options in the
simulation help you better serve your target market?
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