GCU MKT607 Week 2 Discussion (dq1+dq2) Latest 2019 AUGUST Question # 00603670 Subject: Education Due on: 08/13/2019 Posted On: 08/13/2019 10:13 AM Tutorials: 1 Rating: 5.0/5
MKT607 Marketing Management
Week 2 Discussion
DQ1 Research
various codes of ethics in marketing research. Explain how the codes of ethics
support conscious capitalism. Why might someone prioritize ethics in services
marketing?
DQ2 Define
the characteristics of a vulnerable consumer. Considering ethics, should there
be greater government regulation with respect to selling to vulnerable
consumers? Within the context of a Christian worldview, why should businesses
consider the methods of marketing to vulnerable consumers? Be sure to support
your responses with evidence from the readings or additional references.

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