GCU MKT607 Week 2 Assignment Marketing Article Review Latest 2019 AUGUST Question # 00603678 Subject: Education Due on: 08/13/2019 Posted On: 08/13/2019 10:20 AM Tutorials: 1 Rating: 5.0/5
MKT607 Marketing Management
Week 2 Assignment
Marketing
Article Review
The purpose
of this assignment is to critique a peer-reviewed article regarding consumer
behavior. During this assignment, assume the role of a peer reviewer who is
reviewing the article for a journal. Select an article from a peer-reviewed
journal within the scope of consumer behavior (e.g., global marketing,
services, pricing). Begin your research by using the GCU Library or an
electronic database search. The article must be published within the last 5
years. Write an article review of 750-1,000 words that addresses the following:
A general
overview of the article. Include an opening paragraph stating the full APA
formatted reference for the article you chose. Give a brief overview of the
following: thesis of the article, hypothesis, research design methods, conclusions,
and recommendations.
Relationship
to course. How does this article relate to the knowledge within this course?
How does it relate to the textbook?
A critical
analysis. Did the process make sense? Was enough information given to determine
if results were valid? Were the statistics clear and did they support the
results? Were the results generalizable to a wider population than the sample
subjects?
A value
assessment. Based on the conclusions, what value exists in the article for a
future manager in the real world?
Prepare
this assignment according to the guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite
Technical Support articles for assistance.
Having Trouble Meeting Your Deadline?
Get your assignment on GCU MKT607 Week 2 Assignment Marketing Article Review Latest 2019 AUGUST Question # 00603678 Subject: Education Due on: 08/13/2019 Posted On: 08/13/2019 10:20 AM Tutorials: 1 Rating: 5.0/5 completed on time. avoid delay and – ORDER NOW
