GCU MKT607 All Weeks Discussions Latest 2019 AUGUST Question # 00603699 Subject: Education Due on: 08/14/2019 Posted On: 08/14/2019 04:48 AM Tutorials: 1 Rating: 4.9/5

MKT607 Marketing Management

Week 1 Discussion

DQ1 Product strategy,
as part of the marketing mix, should be driven by consumer needs. Consumers
make purchase decisions based on perceived benefits. Sometimes translating
desired benefits to product design, features, and overall product strategy can
be challenging for marketers. Define the word “product” as it relates
to business, specifically marketing. Discuss specific real-world examples of
products that have been successful and products that have been unsuccessful.
Cite your examples.

DQ2 In the world of
marketing, two specific environments exist: business-to-business (B2B) and
business-to-consumer (B2C). What are the two primary differences in these
environments? Give an example of a company engaged in each environment and
describe the primary product being marketed in each. What is the environment of
the marketing simulation in which you are participating?

MKT607 Marketing Management

Week 2 Discussion

DQ1 Research various
codes of ethics in marketing research. Explain how the codes of ethics support
conscious capitalism. Why might someone prioritize ethics in services
marketing?

DQ2 Define the
characteristics of a vulnerable consumer. Considering ethics, should there be
greater government regulation with respect to selling to vulnerable consumers?
Within the context of a Christian worldview, why should businesses consider the
methods of marketing to vulnerable consumers? Be sure to support your responses
with evidence from the readings or additional references.

MKT607 Marketing Management

Week 3 Discussion

DQ1 Define
relationship marketing and how it might fit into the mission or vision for any
given product in the overall organizational plan? How can the marketing mix
elements of branding and advertising use relationship marketing to increase
customer satisfaction with a brand?

DQ2 What is a store
brand and why do many of them imitate national brand packaging? Consider the
effects social, marketing, situational, and psychological influences on consumer
decision making. Is it ethical for a store brand to imitate the packaging of a
national brand?

MKT607 Marketing Management

Week 4 Discussion

DQ1 A number of
factors contribute to the pricing strategies for a product. Considering the
segments in the simulation, what pricing strategy would be most effective
considering both the market’s needs and the product life cycle? As the product
moves through the life cycle, how should the pricing strategy change?

DQ2 Define brand
positioning. Explain the reason for positioning and repositioning products.
Choose a product with which you are familiar, preferably one in your industry,
and explain how it might be repositioned. Indicate its current position in the
market, a desired position, and how you would manage the repositioning effort.

MKT607 Marketing Management

Week 5 Discussion

DQ1 The Conscious
Capitalism simulation involves business-to-business (B2B) marketing of computer
products. Social media is often considered for business-to-consumer (B2C) marketing.
Does social media marketing work in the B2B marketplace? Considering the
assigned articles, how does social media compare to other channels for B2B
marketing? Summarize a conclusion from an assigned article and add your own
interpretation of social media for B2B. Provide at least two specific examples
of how might you use social media marketing in the Conscious Capitalism
simulation to build relationships with business buyers. Defend your choices.

DQ2 Relevance has
always been the challenge of the advertising industry. Summarize Kristi Roger’s
assessment of the advertising industry in her Ted Talk. Considering her
hypothesis and results, what are some implications for marketing managers as
they seek to improve the ROI of marketing expenditures on all forms of
marketing communications? How could these ideas affect your decisions within
the Conscious Capitalism simulation or your future endeavors?

MKT607 Marketing Management

Week 6 Discussion

DQ1 Using the
resources on multichannel distribution, summarize the benefits and challenges
of using more than one channel, specifically direct, indirect, and
multichannel. What is channel conflict? How can marketers use two or more
channels and minimize the potential of channel conflict?

DQ2 What are the
various types and functions of marketing intermediaries? Which are more
important for large business and why? Which are more important for the small
business and why? How could additional marketing channel options in the
simulation help you better serve your target market?

MKT607 Marketing Management

Week 7 Discussion

DQ1 What global
marketing opportunities and challenges would you face if the simulation were
based on a real-world international situation? Discuss the difference in the
experience you would have without the assumptions built into the simulation
(e.g., no cultural barriers, language, currency, tariffs, mode of entry
challenges).

DQ2 Using the
resources describing conscious capitalism and fair trade, how does fair trade
support the philosophy and practices of conscious capitalism? What are the
challenges to implementation of fair trade in the developing world?

MKT607 Marketing Management

Week 8 Discussion

DQ1 Southwest Airlines
and Whole Foods are businesses that practice conscious capitalism. Conduct
research on either company. Identify, summarize, and defend three
characteristics of either company that are consistent with conscious capitalism
ideals.

DQ2 Assume that you
are a marketing manager charged with developing and leading a market entry into
a country with a large power distance index (PDI). What are three major
concerns from a marketing viewpoint that you would need to address? Explain.