GCU MKT607 All Weeks Discussions Latest 2019 AUGUST Question # 00603677 Subject: Education Due on: 08/13/2019 Posted On: 08/13/2019 10:19 AM Tutorials: 1 Rating: 4.9/5

MKT607 Marketing Management

Week 1 Discussion

DQ1 Product
strategy, as part of the marketing mix, should be driven by consumer needs.
Consumers make purchase decisions based on perceived benefits. Sometimes
translating desired benefits to product design, features, and overall product
strategy can be challenging for marketers. Define the word “product”
as it relates to business, specifically marketing. Discuss specific real-world
examples of products that have been successful and products that have been
unsuccessful. Cite your examples.

DQ2 In the
world of marketing, two specific environments exist: business-to-business (B2B)
and business-to-consumer (B2C). What are the two primary differences in these
environments? Give an example of a company engaged in each environment and
describe the primary product being marketed in each. What is the environment of
the marketing simulation in which you are participating?

MKT607 Marketing Management

Week 2 Discussion

DQ1 Research
various codes of ethics in marketing research. Explain how the codes of ethics
support conscious capitalism. Why might someone prioritize ethics in services
marketing?

DQ2 Define
the characteristics of a vulnerable consumer. Considering ethics, should there
be greater government regulation with respect to selling to vulnerable
consumers? Within the context of a Christian worldview, why should businesses
consider the methods of marketing to vulnerable consumers? Be sure to support
your responses with evidence from the readings or additional references.

MKT607 Marketing Management

Week 3 Discussion

DQ1 Define
relationship marketing and how it might fit into the mission or vision for any
given product in the overall organizational plan? How can the marketing mix
elements of branding and advertising use relationship marketing to increase
customer satisfaction with a brand?

DQ2 What is
a store brand and why do many of them imitate national brand packaging?
Consider the effects social, marketing, situational, and psychological
influences on consumer decision making. Is it ethical for a store brand to
imitate the packaging of a national brand?

MKT607 Marketing Management

Week 4 Discussion

DQ1 A
number of factors contribute to the pricing strategies for a product.
Considering the segments in the simulation, what pricing strategy would be most
effective considering both the market’s needs and the product life cycle? As
the product moves through the life cycle, how should the pricing strategy
change?

DQ2 Define
brand positioning. Explain the reason for positioning and repositioning
products. Choose a product with which you are familiar, preferably one in your
industry, and explain how it might be repositioned. Indicate its current
position in the market, a desired position, and how you would manage the
repositioning effort.

MKT607 Marketing Management

Week 5 Discussion

DQ1 The
Conscious Capitalism simulation involves business-to-business (B2B) marketing
of computer products. Social media is often considered for business-to-consumer
(B2C) marketing. Does social media marketing work in the B2B marketplace?
Considering the assigned articles, how does social media compare to other
channels for B2B marketing? Summarize a conclusion from an assigned article and
add your own interpretation of social media for B2B. Provide at least two
specific examples of how might you use social media marketing in the Conscious
Capitalism simulation to build relationships with business buyers. Defend your
choices.

DQ2 Relevance
has always been the challenge of the advertising industry. Summarize Kristi
Roger’s assessment of the advertising industry in her Ted Talk. Considering her
hypothesis and results, what are some implications for marketing managers as
they seek to improve the ROI of marketing expenditures on all forms of
marketing communications? How could these ideas affect your decisions within
the Conscious Capitalism simulation or your future endeavors?

MKT607 Marketing Management

Week 6 Discussion

DQ1 Using
the resources on multichannel distribution, summarize the benefits and
challenges of using more than one channel, specifically direct, indirect, and
multichannel. What is channel conflict? How can marketers use two or more
channels and minimize the potential of channel conflict?

DQ2 What
are the various types and functions of marketing intermediaries? Which are more
important for large business and why? Which are more important for the small
business and why? How could additional marketing channel options in the
simulation help you better serve your target market?

MKT607 Marketing Management

Week 7 Discussion

DQ1 What
global marketing opportunities and challenges would you face if the simulation
were based on a real-world international situation? Discuss the difference in
the experience you would have without the assumptions built into the simulation
(e.g., no cultural barriers, language, currency, tariffs, mode of entry
challenges).

DQ2 Using
the resources describing conscious capitalism and fair trade, how does fair
trade support the philosophy and practices of conscious capitalism? What are
the challenges to implementation of fair trade in the developing world?

MKT607 Marketing Management

Week 8 Discussion

DQ1 Southwest
Airlines and Whole Foods are businesses that practice conscious capitalism.
Conduct research on either company. Identify, summarize, and defend three
characteristics of either company that are consistent with conscious capitalism
ideals.

DQ2 Assume
that you are a marketing manager charged with developing and leading a market
entry into a country with a large power distance index (PDI). What are three
major concerns from a marketing viewpoint that you would need to address?
Explain.