GCU MGT660 Week 4 Discussion (dq1+dq2) Latest 2020 October

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Question

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MGT660 Strategic Management

Week 4 Discussion

DQ1 What are some key differences between BCG and IE portfolio matrices? Please consider an industry in which you have worked, are working, or would like to work when addressing the questions.

DQ2 What is the “marketing mix” and why is it so important in strategy formulation and implementation?

 

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