Forces For Change Resistance And Culture Discussion

Question MAR1011 Principles of Marketing Week 8 Final Exam Question 1What is Marketing? Question 2Compare and contrast how the Internet has changed “connection with partners” Question 3What is CRM? Question 4What are the four steps of the marketing research process? Question 5Discuss a way in which business markets differ from consumer markets. Question 6Explain what…

Question Learning Objectives Presentation The learning objectives for this class are as followed:  1. Understand the concept of marketing including marketing mix, strategic marketing process, global markets  2. Recognize how environmental scanning & competition affect decision making  3. Understand how marketing research is conducted and how data is transformed  4. How to define target markets and positioning  5. Discuss consumer behavior, motivation, perception  6. Understand the product life cycle  7. Understand differences between for-profit marketing, non-profit marketing, and services marketing.  8. Learn channels of distribution  9. Understand mass communication and integrated marketing communications  10. Explore how to implement sales actions and pricing strategies