Focused Differentiation Strategy Management Essay
Ashford University Focused Differentiation Strategy Management Essay
Read Chapter 5 of the textbook
A new waterfront development project is beginning in a medium-size city. This project will include moderate to higher-end shopping, restaurants, and hotels. Some of these businesses include: Pottery Barn, Ann Taylor, an Apple Store, Sasha’s Dress Boutique, Apostrophe, Bose, Calvin Klein, Cheesecake Factory, Capital Grille, Maggiano’s, the Marriott, and the Westin. The spaces will include a mixture of national chains, and local businesses. The project and the city have been highlighted in national papers for the expected success of the project and renewed attraction to the city. The Sully Hospitality group is determining if they want to open a boutique hotel in this area. In a well-developed discussion explain what strategy Sully Hospitality should adopt to develop the type of boutique hotel would best fit this project?
Book link:
https://www.mediafire.com/file/sfirwjaofmwn846/HOSP4060_Textbook.pdf/file
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