EMBRY MGMT221 Module 6 Assignment E-Commerce & Mobile Commerce Latest 2019 January Question # 00597079 Subject: Education Due on: 01/19/2019 Posted On: 01/19/2019 04:30 AM Tutorials: 1 Rating: 4.7/5
MGMT221
Introduction to Management Information Systems
Module 6 Assignment
E-Commerce & Mobile Commerce
Overview
The on-demand economy is certainly alive and well, both
domestically in the U.S. and globally as well. We live in a time when mobile
E-commerce is shaping both the Business-to-Consumer (B2C) and
Business-to-Business (B2B) marketplaces. Today it is a common activity for
shoppers and commercial buyers to access Internet websites utilizing mobile
smartphones or tablets to purchase a product or order a service. Consumers frequently
use their smart devices to conduct research as a preamble to visiting a brick
and mortar store before purchasing a product or ordering a service.
Legacy brick-and-mortar companies have had to get on board
the ‘online shopping bandwagon’ in order to stay competitive.
Case Study Assignment
Download and utilize the APA Style Template (DOCX)Preview
the document and review the Case Study Requirements section.
Conduct research on ONE of the following technology trends
that influence today’s on-demand economy mobile E-commerce and compose a
scholarly case study paper that provides details on the topic.
Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)
Follow the guidelines in the Case Study Requirements
section.
Your document submission is due by the posted due date. Your
instructor will use the 6.3 Case Study Rubric for evaluating and grading your
submission.
Save your assignment using a naming convention that includes
your first and last name and the activity number (or description). Do not add
punctuation or special characters.
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