Embry MBAA514 Module 8 Discussion Latest 2019 March Question # 00600300 Course Code : MBAA514 Subject: Business Due on: 04/12/2019 Posted On: 04/12/2019 10:31 AM Tutorials: 0 Rating: 5.0/5
MBAA514 Strategic Marketing Management in Aviation
Module 8 Discussion
Pricing
After you
have watched the videos in Activity 8.1, discuss the following:
Pricing is
extremely difficult for companies to get right. Not only does price provide
revenue and enable a company to maximize profit, price also reflects the value
of the product or service.
Some
examples of pricing strategies are:
Premium
Pricing: a high price for a product (e.g. Lexus or Ferrari)
Penetration
Pricing: a low price to win market position (e.g. Walmart entering a new
market)
Economy
Pricing: a no-frills low price (e.g. Low-cost carriers)
Bundle
Pricing: a combination package of products or services to increase sale or move
inventory.
Select a
product or service in the aviation industry. What pricing strategy/model is
used? In your opinion, is it the correct one? Why or why not?
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