Discussion – Prestige, High/Low, Everyday Low Pricing

Question

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Discussion quesion

Give a real-world retail example of each type of 3 below retail pricing strategies,  their type of distribution (direct vs. indirect), and based on the typical mark-up chart, what types of mark-up margin strategies these buyers might employ at these retailers.

1) Prestige

2) High/Low

3) Everyday Low Pricing 

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