Discuss challenges faced by firms in marketing consumer products
Prompt:
This week we discuss challenges faced by firms in marketing consumer products in emerging markets and their strategic responses to these challenges.
You should be able to find plenty of articles online that provide examples of issues that arise in marketing products in emerging markets. Here are a couple of examples.
The first one – https://www.reuters.com/article/us-china-healthcare-elderly-tech-insight/smart-home-tech-makes-inroads-into-chinas-emerging-elderly-care-market-idUSKCN1UY2VS Links to an external site. – is an excellent example of what some authors have described as frugal innovation.
I found the second one – https://www.reuters.com/article/us-africa-autos-focus/carmakers-lure-ride-hailer-delivery-drivers-in-africa-idUSKCN1NE0GU Links to an external site. – particularly interesting, because it describes in detail some innovative strategies employed by car marketers for selling cars in certain African markets.
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