Devry BIAM500 Week 3 Discussion Latest 2019 JULY
BIAM500 Applications of Business Analytics I
Week 3 Discussion
TEXT MINING
AND SOCIAL MEDIA ANALYSIS
Read the
end-of-chapter application case “BBVA Seamlessly Monitors and Improves its
Online Reputation” at the end of Chapter 7 in the textbook, and answer the
following questions.
How did
BBVA use text mining?
What were
BBVA’s challenges, and how did BBVA overcome them with text mining and social
media analysis?
In what
other areas do you think BBVA could use text mining?
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