Describe the role that online advertising might assume in the promotional

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Strayer University Business Ole that Online Advertising Question

Activity I:   Describe the role that online advertising might assume in the promotional mix of the business marketer.  How can the business marketer use the web to form close relationships with customers?

Activity II:    Oracle, Inc., designs, develops, markets, and supports a family of enterprise application software products for large and medium-sized organizations.  For example, the company provides enterprise application software for customer relationship management (CRM).  Go to http://oracle.com, click on “Products,” then on “Customer Relationship Management” to locate case studies of customers that have purchased the Oracle CRM product.  Identify one of these customers and describe the benefits that the CRM system provided.

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