CTU Online Interactive Marketing Journal
Question Description
In this class, you will develop a research proposal based on a business, organizational problem, or topic that you want to explore.
Selecting a Topic for Your Research Proposal Project
Using the worksheets in Chapter 6 (pp. 37–41) and the materials in Chapter 16, examine how you will determine what area you will focus on for your research proposal and what questions you might ask.
Select your research topic. Please select a topic this week so that you are ready for the Unit 2 and 3 Discussion Boards and your Unit 4 IP.
Types of Research
Discuss the following:
Explain the differences between academic and business research approaches.
Explain which research approach you as a researcher would choose (i.e. quantitative or qualitative) for your particular research question/problem.
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