CSU MKT5305 Unit 6 Assignment Latest 2021 June

MKT5305 Business to Business Marketing

Unit 6 Assignment  

Course Project

Instructions

For this assignment, you will use the same company you selected for the Unit IV Course Project. As you will recall, in Unit IV, you compiled a brief strategic marketing plan for a new start-up business that operates in the business-to-business (B2B) sector. In Unit V, you compiled a PowerPoint presentation that you could present to potential investors in your start-up.

The presentation included the components listed below:

the company’s mission,

details of the 4 Ps (product, price, place, and promotion) of the marketing mix,

SWOT (strengths, weaknesses, opportunities, and threats) analysis, and

critical issues.

You will continue this scenario for the Unit VI Course Project. You received good news because of your successful PowerPoint presentation; the investors are interested in learning more about your distribution plans. The potential investors are asking you to provide additional details on the distribution strategy of your marketing plan.

You now need to compile your strategic marketing plan following the guidelines below. Feel free to use the headings below as your section titles and subtitles.

Situation Analysis: Write a two-paragraph summary of the current situation.

Products and Services: Discuss your product or service features, and describe benefits from the customer’s perspective.

Target Market: Who is your primary target market? Remember, this must be other businesses to align with the B2B requirement.

Value Proposition: Share your company’s value proposition.

Distribution Strategy: Provide details and the rationale of your distribution strategy, and include the information listed below.

Direct or indirect distribution channel

Channel partners, selection, relationships, channel support, sources of potential channel conflict

Supply chain management and logistics

Digital considerations

Potential plans for global distribution

Contingency plans for supply chain disruption for situations like COVID-19

Your submission should be at least three pages in length. The required title and reference pages do not count toward meeting the minimum page requirement. Include at least three sources (one can be the textbook). All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Follow APA Style formatting and guidelines.

Resources

The following resource(s) may help you with this assignment.