CSU MKT5305 Unit 5 Discussion Latest 2021 June

Question

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MKT5305 Business to Business Marketing

Unit 5 Discussion   

Think of a company that you believe is truly innovative in its approach to overall operations. This can be through their product or service offerings, pricing structure, promotional strategy, and/or distribution strategy. For this discussion, it can be a business-to-customer (B2C) or a business-to-business (B2B) organization. Begin your post with a brief description. Explain your rationale with respect to why you believe they are truly innovative.

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