CSU MBA6301 Unit 2 Assignment Latest 2019 JUNE Question # 00601866 Subject: Education Due on: 05/31/2019 Posted On: 05/31/2019 06:39 AM Tutorials: 1 Rating: 4.6/5
MBA6301
Business Ethics
Unit 2 Assignment
Instructions
Establishing a culture of sound business ethics within an
organization is challenging, to say the least. Companies that market products
that are not considered to be “healthy” for consumers have additional
challenges. Using the CSU online library, research a company that markets “unhealthy”
products. Examples might include tobacco or alcohol companies but these
examples are not all-inclusive. Respond to the following questions.
1. Briefly describe
the company and its product and the ethical dilemma associated with the
production and distribution of its products.
2. Describe how the
perception of the product differs within cultures both within the United States
and globally.
3. How has this
company handled the ethical implications of its product with a focus on social
responsibility, integrity and business ethics?
4. Explain how
leadership within the organization can instill a culture of ethics within the
marketing department as they strive to advertise a product that is not healthy
for the customer.
Your response should be a minimum of two double-spaced pages
not including the title and reference pages. You are required to use at least
one peer-reviewed source. Referenced sources must have accompanying citations
complying with APA guidelines.
Your essay should be formatted in accordance with APA style.
For step-by-step instructions for formatting a paper in APA style, please refer
to the CSU Citation Guide
(http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide).
Instructions for formatting formal documents can be found on
page 17.
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