CSU MBA5861 Unit 7 Mini Project Latest 2019 August Question # 00603411 Subject: Education Due on: 08/01/2019 Posted On: 08/01/2019 04:38 AM Tutorials: 1 Rating: 4.6/5
MBA5861 New Product Marketing
Unit 7 Mini Project
To apply
the concepts learned in this course, you will continue the brand audit started
in Unit IV and continued in Units V and VI. In this unit, you will complete and
submit the following sections:
Strategic
Recommendations (Evaluate this brand’s sustainability over time.)
Positioning
Points-of-Parity
Points-of-Difference
Brand
Mantra
Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible reference. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.
Resources
The
following resource(s) may help you with this assignment.
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