CSU MBA5861 Unit 4 Mini Project Latest 2019 August Question # 00603408 Subject: Education Due on: 08/01/2019 Posted On: 08/01/2019 04:32 AM Tutorials: 1 Rating: 4.6/5
MBA5861 New Product Marketing
Unit 4 Mini Project
Instructions
To apply
the concepts learned in this course, you will research one of your favorite
brands compiling a brand audit for the brand/company. In the next several
units, you will complete sections of a brand audit on your chosen brand.
Utilizing the CSU Online Library, research the various elements of the brand
audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a
guide. In this unit, you will complete and the following sections:
Introduction
Background
History
Ownership
Status
Target
Market Identification
Brand
Portfolio
Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible source. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.
Resources
The
following resource(s) may help you with this assignment.
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