CSU MBA5861 Unit 4 Discussion Latest 2019 August

Question

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MBA5861 New Product Marketing

Unit 4 Discussion

Review
“The Science of Branding 8-2: Maximizing Internal Branding” on page
282 of your textbook. Nordstrom utilizes branding to create a more positive
work environment leading to a brand-driven organization. Discuss another
organization that does this well. Conversely, discuss an organization that does
not do this well. How is this affecting their overall brand perception?

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