CSU MBA5861 Unit 3 Case Study Latest 2019 August Question # 00603407 Subject: Education Due on: 08/01/2019 Posted On: 08/01/2019 04:29 AM Tutorials: 1 Rating: 4.7/5
MBA5861 New Product Marketing
Unit 3 Case Study
For this
assignment, read the case study, “Going for Corporate Gold at the
Olympics,” on pages 258-260 of your textbook. Once you have read and
reviewed the case scenario, respond to the following questions with thorough
explanations and a well-supported rationale.
The Beijing
2008 and London 2012 Summer Olympics were discussed within the case with
respect to their use of marketing—specifically, corporate sponsorships.
Research any of the other Olympic years (winter or summer), discussing their
use of corporate sponsorships.
What
additional branding and marketing tools/themes were used in the Olympic games
you researched in Question #1.
The
Olympics reach worldwide. Do you believe that corporate sponsorships are
transcending geographic boundaries, effectively reaching the international
target audience?
Discuss the
importance of the Olympic committee maintaining a wholesome image versus the
commercialized event it could become. How does positioning and branding relate
to this concept?
Your APA-formatted
response should be a minimum of two double-spaced pages (not including the
title and references pages). You are required to use at least two credible
references. All sources used must be referenced; paraphrased and quoted
material must have accompanying citations.
Resources
The
following resource(s) may help you with this assignment.
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