CSU MBA5861 Unit 2 Article Review Latest 2019 August Question # 00603406 Subject: Education Due on: 08/01/2019 Posted On: 08/01/2019 04:28 AM Tutorials: 1 Rating: 4.6/5
MBA5861 New Product Marketing
Unit 2 Article Review
Instructions
Using the
CSU Online Library, locate an article that discusses brand elements, brand
equity, legal aspects of branding, or any other interesting aspect of brand management.
Address the following:
Summarize
the article and discuss the author’s main points.
Relate the
theoretical aspects of branding from Chapters 4 and 5 to the article. At a
minimum, be sure to include the creative aspects of the brand elements.
Discuss the
relevance of this article with respect to its benefits to a marketer when developing
new product brands.
What
questions might you pose to the author of this article?
Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use the article
you chose from the CSU Online Library and one additional credible reference.
All sources used must be referenced; paraphrased and quoted material must have
accompanying citations.
Resources
The
following resource(s) may help you with this assignment.
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