CSU MBA5861 All Assignments Latest 2019 August Question # 00603413 Subject: Education Due on: 08/01/2019 Posted On: 08/01/2019 04:40 AM Tutorials: 1 Rating: 4.7/5

MBA5861 New Product Marketing

Unit 1 Essay

Instructions

Using the
CSU Online Library, research your favorite brand with respect to its
effectiveness in new product marketing. Use the most current Interbrand rating
of brands as a reference (see Figure 1-5 of your course textbook).

Describe
the target market that your brand is hoping to reach. What is the positioning
strategy of this particular brand?

Examine the
brand’s overall effectiveness in reaching its target market with both new
products and existing products.

Identify
the challenges and opportunities associated with this brand.

Recommend
strategies that this particular brand should take in the next 10 years in order
to maintain and/or increase their effectiveness.

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use you course
textbook, the Interbrand website, and at minimum one other credible reference.
All sources used must be referenced; paraphrased and quoted material must have
accompanying citations.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 2 Article Review

Instructions

Using the
CSU Online Library, locate an article that discusses brand elements, brand
equity, legal aspects of branding, or any other interesting aspect of brand management.
Address the following:

Summarize
the article and discuss the author’s main points.

Relate the
theoretical aspects of branding from Chapters 4 and 5 to the article. At a
minimum, be sure to include the creative aspects of the brand elements.

Discuss the
relevance of this article with respect to its benefits to a marketer when developing
new product brands.

What
questions might you pose to the author of this article?

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use the article
you chose from the CSU Online Library and one additional credible reference.
All sources used must be referenced; paraphrased and quoted material must have
accompanying citations.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 3 Case Study

For this
assignment, read the case study, “Going for Corporate Gold at the
Olympics,” on pages 258-260 of your textbook. Once you have read and
reviewed the case scenario, respond to the following questions with thorough
explanations and a well-supported rationale.

The Beijing
2008 and London 2012 Summer Olympics were discussed within the case with
respect to their use of marketing—specifically, corporate sponsorships.
Research any of the other Olympic years (winter or summer), discussing their
use of corporate sponsorships.

What
additional branding and marketing tools/themes were used in the Olympic games
you researched in Question #1.

The
Olympics reach worldwide. Do you believe that corporate sponsorships are
transcending geographic boundaries, effectively reaching the international
target audience?

Discuss the
importance of the Olympic committee maintaining a wholesome image versus the
commercialized event it could become. How does positioning and branding relate
to this concept?

Your APA-formatted
response should be a minimum of two double-spaced pages (not including the
title and references pages). You are required to use at least two credible
references. All sources used must be referenced; paraphrased and quoted
material must have accompanying citations.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 4 Mini Project

Instructions

To apply
the concepts learned in this course, you will research one of your favorite
brands compiling a brand audit for the brand/company. In the next several
units, you will complete sections of a brand audit on your chosen brand.
Utilizing the CSU Online Library, research the various elements of the brand
audit. Use the brand audit for Rolex on pages 287-293 of your textbook as a
guide. In this unit, you will complete and the following sections:

Introduction

Background

History

Ownership
Status

Target
Market Identification

Brand
Portfolio

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible source. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 5 Mini Project

To apply
the concepts learned in this course, you will continue the brand audit started
in Unit IV. In this unit, you will complete and submit the following sections:

Brand
Elements

Product

Pricing

Distribution

Communications

Advertising

Ambassadors

Sports and
Culture

Philanthropy

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible reference. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 6 Mini Project

Instructions

To apply
the concepts learned in this course, you will continue the brand audit started
in Unit IV and continued in Unit V. In this Unit, you will complete and submit
the following sections:

Brand
Exploratory

Consumer
Knowledge

Competitive
Analysis

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible reference. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 7 Mini Project

To apply
the concepts learned in this course, you will continue the brand audit started
in Unit IV and continued in Units V and VI. In this unit, you will complete and
submit the following sections:

Strategic
Recommendations (Evaluate this brand’s sustainability over time.)

Positioning

Points-of-Parity

Points-of-Difference

Brand
Mantra

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible reference. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.

Resources

The
following resource(s) may help you with this assignment.

MBA5861 New Product Marketing

Unit 8 Mini Project

Instructions

To apply
the concepts learned in this course, you will continue the brand audit started
in Unit IV and continued in Units V-VII. In this Unit, you will complete and
submit the following section:

Tactical
Recommendations (Discuss the brand qualities that can be leveraged in order to
maintain the sustainability of this company/brand. Think about the
opportunities and challenges of the brand.)

Your
APA-formatted response should be a minimum of two double-spaced pages (not
including the title and references pages). You are required to use your course
textbook and at least one other credible reference. All sources used must be
referenced; paraphrased and quoted material must have accompanying citations.
Please use headings and subheadings as indicated above for this assignment.

Resources

The
following resource(s) may help you with this assignment.