CSU MBA5851 Unit 3 Assignment Latest 2020 November
MBA5851 Marketing Research
Unit 3 Assignment
Instructions
For this assignment, read the case study 6.1: “Demand for Gas Guzzlers,” on page 165 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:
Contrast internal versus external secondary data sources.
Utilizing this resource, as well as other secondary data, compile information about recent trends in SUV purchases. Report what you learned, and forecast whether SUV sales are likely to recover or if sales will continue to decline.
From the standpoint of an automobile company, what sources of information discussed in Chapter 6 offer relevant secondary data?
Are there any ethical implications of a company utilizing either internal or external secondary data?
Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.
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