CSU MBA5652 Unit II Scholarly Activity Latest 2019 March Question # 00599376 Subject: Education Due on: 03/12/2019 Posted On: 03/12/2019 04:35 AM Tutorials: 1 Rating: 4.7/5

Unit II
Scholarly Activity

For this assignment, you will define the research objectives
and develop the research questions and hypotheses to set the stage for the Sun
Coast Remediation research project.

You will utilize this template to complete the Unit II
assignment.

Be sure to include the following sections in your
submission, and remember to use APA-formatted section headings and subheadings.

Introduction

Research problems

Research objectives: Refer to the Introduction and Statement
of Problems sections provided in the Unit II Assignment Template to make
explicit statements as to the objectives of this study. For example, “One
objective of this research study is to determine the direction (either positive
or negative) and the strength of relationships between ABC Company’s various
consumer promotions and sales revenue. This objective is intended to determine
which promotions may be more effective and strategically important.” Research
objectives should be discussed for each problem identified. Research questions
and hypotheses: Provide research questions and null and alternative hypotheses
that align with the research objectives and problems. For example:

RQ1: What is the relationship between Promotion 1 and sales
revenue?

Ho1 (null hypothesis): There is no statistically significant
correlation between Promotion 1 (independent variable) and sales revenue
(dependent variable).

Ha1 (alternative hypothesis): There is a statistically
significant correlation between Promotion 1 and sales revenue.

RQ2: What is the relationship between Promotion 2 and sales
revenue?

Ho2: There is no statistically significant correlation
between Promotion 2 and sales revenue.

Ha1: There is a statistically significant correlation
between Promotion 2 and sales revenue.

RQ3: Are there differences in return on investment (ROI)
between the various promotions?

Ho3: There are no statistically significant differences in
ROI between Promotion 1 and Promotion 2.

Ha3: There are statistically significant differences in ROI
between Promotion 1 and Promotion 2.

The title and reference pages do not count toward the page
requirement for this assignment. This assignment should be a minimum of two
pages in length, follow APA-style formatting and guidelines, and use references
and citations as necessary.