CSU MBA5501 Unit 3 Discussion Latest 2019

Question

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UNIT 3 DISCUSSION

Think of a brand that you believe connects
well with its customers and communicates the value proposition effectively
through a variety of venues. Explain your rationale with a detailed look at the
customer value proposition and the marketing strategies used. Differentiate
this from what the competitors are doing. Please select a brand not already
brought forward by your fellow students.

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