COM510 Assignment 2 Latest 2019 January Question # 00598512 Subject: Education Due on: 02/23/2019 Posted On: 02/23/2019 09:39 AM Tutorials: 1 Rating: 4.9/5

COM510
Business Communications

Assignment
2

WRITTEN COMMUNICATION

Business managers use written communication every day.
Opportunities for written communication in the business world include
everything from reports, memos, and documentation to emails, instant messaging,
and social media.

Effective written communication can help build and grow
business relationships, accelerate results, solicit input and feedback, and
rally personnel toward shared goals. Your ability to write messages that are
clear and concise, while positioned strategically and presented professionally,
will distinguish youin your field.

In this assignment, you will develop a written communication
for the challenge or opportunity scenario you have identified. The written
message needed to fulfill this assignment will depend on your scenario.

INSTRUCTIONS

Compose a written communication based on your Strategic

Communications Plan.

WEEK 1

IT’S A DIGITAL WORLD

ASSIGNMENT 2

PART 1

1. Develop Your Written Communication

a) State your key
message clearly

i. Do not “bury the
headline” — the main point should be
presented directly

ii. Your key message
must be clear and concise

b) Provide the
necessary information and build credibility

i. Provide an
appropriate amount of background information for the audience, given the type
of communication

ii. Get to the point
without unnecessary verbiage

iii. Build your
position as an expert or trusted colleague

c) Support your key
message with three or four supporting
points/reasons

i. Supporting points
should be appropriate for the context and needs of the audience

ii. Reasons should be
compelling and relevant

d) Employ either the
Consult/Join or Tell/Sell techniques

e) Clearly relay to
the audience an actionable request

2. Write Professionally

a) Communication
should be clear and concise

b) Communication
should build logically

c) Sentences should
flow smoothly, using appropriate
transitions and varying sentence structure

d) Employ appropriate
formatting for ease of reading and clarity
of message (headers, bullet points, etc.)

3. Demonstrate Professional Presence

a) Be authentic and
genuine in your communication

b) Use the
appropriate tone and vocabulary for your audience

c) Establish rapport
to connect with your audience and grow
the relationship

PART 2

4. Channel and Style

a) Explain why you chose the specific channel you used for
thewritten communication

b) Explain what style you employed in your written
communicationand why (Sell/Tell or Consult/Join)

5. Use Feedback to Refine Your Communication

a) Describe or list the feedback you received on your
written communication from the week 6 Discussion Board

b) Explain how you used the feedback to revise and improve
your message