COM510 Assignment 1 Latest 2019 January Question # 00597252 Subject: Education Due on: 01/25/2019 Posted On: 01/25/2019 01:23 PM Tutorials: 1 Rating: 4.8/5

COM510
Business Communications

Assignment
1

STRATEGIC COMMUNICATIONS PLAN

Due Week 4, worth 150 points

The ability to effectively communicate is one of the most in
demand and sought

after skills in today’s workforce. As a business
professional, you will be

expected to not only communicate in a clear and concise way,
but to do so

strategically. These communication skills are necessary to
manage personnel

effectively and to drive your organization toward its
strategic goals and

outcomes. Effective communication starts with planning. By
developing a

strategic communications plan you will be more intentional
in your messages

and the actions you ask of your audience. This plan is the
foundation for

Assignments 2 and 3.

INSTRUCTIONS

Create a written strategic communications plan for the
professional communication challenge or opportunity of your choice. Your plan
should include the

following components and may be written in a professional
report format. See

the formatting requirements for additional information.

1. Description

a) What is your
challenge or opportunity?

b) Why is this professionally
important to you?

2. Goal

a) What goal or
outcome do you want to achieve with

this communication?

i. Is it clear,
concise, and actionable?

3. Audience

a) Who is your target
audience?

i. What are the
professional positions of the

audience members?

ii. What demographic
characteristics will the

audience comprise?

iii. What is your
relationship to the audience?

iv. What background
knowledge and expertise does

the audience have?

v. What does the
audience know, feel about, and expect

concerning this
communication?

vi. What
preconceptions or biases do you possess

that might prevent
you from building rapport

with your audience?

b) What information
is available about your audience?

i. What
research/sources will you use to obtain information

about the audience?

ii. What conclusions
have you been able to draw about

the audience?

c) What tone will you
use to convey your message?

i. Is the setting
casual or formal?

ii. Is the
communication personal or impersonal?

4. Key Message

a) What is the primary message you must convey to

your audience?

i. Is the message compelling and memorable?

ii. Is the message clear and concise?

iii. Is the message aligned with your audience’s goals

and needs?

5. Supporting Points

a) What three to four points, reasons, or justifications

support your message?

i. What research/sources will you use to obtain facts/data

about your message?

6. Channel Selection

a) What communication style will you employ

(Tell/Sell or Consult/Join), and why?

b) What channel(s) will you use to deliver your message,

and why will they be the most effective?

c) What purpose is served by each channel you have selected?

7. Action Request

a) Is your call to action you are making to your audience
clear,

concise, and easily actionable?

Note: You may create and establish all necessary assumptions
needed

for the completion of this assignment. The scenario is yours
to explain.

This course requires use of Strayer Writing Standards (SWS).
The

format is different than other Strayer University courses.
Please take a

moment to review the SWS documentation for details.