COM3278 Deliverable 4 – Speech Outline Regarding Cross-Cultural Communication Latest 2023
COM3278
Deliverable 4 – Speech Outline Regarding Cross-Cultural Communication
Assignment Content
Create an outline for a speech to the Executive Board, explaining the issues which need to be addressed in cross-cultural communication.
Competency
Contrast computer and markup languages with human languages as a lingua franca.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
The Executive Board of the of the UN’s World Health Assembly is still considering a pilot program to “provide instant online access to all of WHO’s content needed in a health crisis.” The debate has evolved into two camps: those who think the UN’s six languages (English, French, Spanish, Arabic, Russian, and Chinese) are sufficient for most communication needs versus those who believe technology is the solution to all communication ills.
The debate became more heated after reading the Director-General’s Executive Summary (which you prepared as Eastern Hemisphere Communications Director of the Infectious Disease Task Force) regarding the use of games to communicate medical information across language barriers. As a result, the Director-General has been invited back to more fully explain the problems experienced in cross-cultural communication.
Instructions
As busy as she is in dealing with the current major health crisis, the Director-General has asked you to work up an outline for an informative speech to the Board that will explain not only why 6 (six) languages are not enough in the event of a pandemic, but also why technology is problematic across much of the globe. She has also explained that she believes “instant online access” is not the only solution to the problem of dealing with a global health crisis. The Director-General would like you to provide context for any comments she might make to that effect.
Topics you are expected to cover in the Speech Outline:
Illustrate the development of language as a means of communicating concepts.
Outline the development of language from gestures to speech.
Examine the reason for the development of lingua francas.
Compare the use of non-alphabetic symbols in communicating across human languages.
Differentiate signs from symbols from icons.
Appraise the strengths and weaknesses of non-alphabetic symbols.
Differentiate between markup& programming language.
Contrast human language with technical, constructed languages (i.e, markup and programming languages).
Illustrate the constraints of both markup and programming in communicating across cultures, especially for those cultures which may be less familiar with technology.
To complete your assignment for the Director-General, you will need to create a written outline of her talking points. It is important to understand that you are NOT writing her speech; you are merely outlining the important points to be covered.
However, assume the Director-General is not as familiar as you are with the history of language, the development of lingua francas, the types of signs and how they are used to communicate, and the advantages and disadvantages of using markup and programming “languages.”
The purpose of the speech is to inform the Board about the paths that the WHO believes need to be taken to respond to major disease outbreaks, which the Director-General is certain is beyond simply “instant online access” to publications.
She has provided a skeleton of the speech she would like you to outline with talking points and data for her to present. She has also noted what she will take care of and on which topics she wants you to provide the short detail.
“Please,” she added in an email, “don’t write my speech for me; just give me the important talking points, the basic background, a pithy sentence or two per topic, and any notes on research with references I can refer the Board to afterward. Bullet points or a couple of sentences per each point you think I need to make will be fine.” Well, she does have a PhD in Healthcare Management for a good reason.
Introduction
opening greeting [Director-General]
attention getter [you]
summary of what the speech is about [you]
brief overview of the need for crisis communication (training/prevention/treatment) [you]
Body
transition between introduction and body [Director-General]
main ideas with supporting ideas [you]
examples and details of the above “…to cover” points [you]
Conclusion
summary of main points [you]
closer or call to action [Director-General]
A separate, last page for a list of references (in APA format).
NOTE – APA formatting for the References page and proper grammar, punctuation, and form are required. APA help is available from this link — APA.
If you are new to creating a speech outline you can find examples here:

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