Colorado PJM525 Business Requirements Essay

Question Individual Business-to-Business Company Study Goal: This assignment will help you gain a managerial perspective on B2B companies that target business and government customers. You can apply class contents and analyze new B2B marketing practices. Description: For this assignment, you will identify one company in the B2B marketplace. You may also choose a business-to-government (B2G) company.  For the selected company you will create a report that includes the following: 1. Briefly describe the company’s B2B products and services (and include the company’s website). 2. Analyze the company’s customer value propositions and competitive differentiation in the business markets. 3. Identify one B2B key account of the company. If you choose a B2G company, you should specify what department or agency of the federal, state, or local government is the key account. Out of the relationship theories in Chapter 3 (summarized in Table 3.1), select one that you think is most helpful and use it to evaluate the relationship between the company and this key account. Explain why the selected theory helps you most. Analyze issues involved in implementing KAM. 4. Examine how the ethical marketing and corporate social responsibility activities of this B2B company affect its performance. 5. Explain the differences between B2B marketing practices vs. B2C marketing practices: If your chosen company has both B2B and B2C businesses, then compare the different marketing practices of B2B vs. B2C businesses within this company. If the company has only B2B businesses, then compare the marketing practices between this company and other B2C companies.

Question Case Study XYZ restaurant owner wishes to extend his current operation by adding a new webpage to the  existing web site to setup an online ordering system for Takeaway Orders. This new page should  have a scrolling menu and an online messaging capability to Chat with the customers.  He also requires a new PC…

Question DOC600 Introduction to Doctoral Studies and Research Methods in Business Module 1 Case D.B.A. PROGRAM STRUCTURE AND RESOURCES Assignment Overview In this assignment we will discuss the similarities and differences between Doctor of Philosophy program in Business Administration and the Doctor of Business Administration (D.B.A.) which is the program you are pursuing. In order…