Business – Marketing ethics includes consumer
Business Question
Instructions
Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review that address the following points and questions:
- Briefly describe the company and the types of products it markets.
- Explain direct marketing and why companies use the strategy for advertising their products.
- Examine two types of unethical pricing practices. Is the company you researched guilty of unethical pricing?
- Determine how the article contributes to knowledge regarding targeted marketing ethics.
- Discuss whether the topic in the article could be valuable in your personal and/or professional life.
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