BUS505 Unit 3 Assignment Latest 2021 April
BUS505 Organizational Creativity, Discovery and Innovation
Unit 3 Assignment
Generating Ideas with SCAMPER
You have been exposed to a number of approaches that organizations call upon to advance creative thinking. Among those techniques, one of the better recognized and utilized is SCAMPER, a creativity tool that is a form of brainstorming. In this assignment, you will be asked to analyze and implement SCAMPER using an existing product or service in your organization that needs improvement. Use the attached SCAMPER worksheet to complete this assignment.
Overview:
You have been exposed to a number of approaches that organizations call upon to advance creative thinking. Among those techniques, one of the better recognized and utilized is SCAMPER, a creativity tool that is a form of brainstorming. In this assignment, you will be asked to analyze and implement SCAMPER using an existing product or service in your organization that needs improvement. Use the attached SCAMPER worksheet to complete this assignment.
Instructions:
Complete the SCAMPER Worksheet:
1. Using the resources in this unit or additional web resources, prepare a brief statement of three sentences maximum describing SCAMPER as a creativity tool.
o Address at least three of the techniques.
o Describe their importance in terms of the creative process.
2. Complete the SCAMPER table:
o In the third column:
? Pose questions pertaining to the service or product you identified in each of the SCAMPER areas characterized by the pneumonic.
? Apply the SCAMPER process to come up with ideas to present to our manager.
3. Address the following at the bottom of the worksheet:
o Identify and describe your service or product and provide a rational.
o Review your ideas and answer the following questions:
1. Do any idea(s) stand out as viable solutions? Explain.
2. Could any of the ideas be used to create a new service or product or to redesign an existing one? Explain.
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