Brands Leveraging Social Media Influencers
Brands Leveraging Social Media Influencers
There are many benefits for brands who leverage influencer marketing. Such benefits include:
- Increased exposure
- Brand awareness
- Improved search ranking
- More credibility
- Effectively reach a target market
- New leads
- Sales/conversions
Instructions
- Find a company or brand that has created and deployed an influencer marketing campaign.
- Create PowerPoint presentation and include the following:
- Name of the company or brand
- Number of followers for the company or brand
- The influencer they partnered with (name, profession, number of followers)
- Describe the influencer’s marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
- Include post images and content from the campaign.
- What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
- After summarizing the campaign, answer the following questions:
- Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
- Evaluate the quality of the content for the campaign.
- Do you feel that the campaign was credible or authentic? Explain why or why not.
- Do you feel that the campaign was effective in achieving its goals? Explain why or why not.
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