Bethlehem Steels Fall from Grace – Name of the firm you’ve chosen
Bethlehem Steels Fall from Grace Questions
Pick a firm that has left the Fortune 15 and not returned to the Fortune 15 (a red square) on Page 2 of this document. Write your answers to the following questions:
• Name of the firm you’ve chosen?
• When was the firm founded and is the firm still in business?
• If the firm is no longer in business: did it merge with another firm or go out of business, and if so when did it merge and with who, or when did it go out of business?
• What is (or was) the firm’s primary product, service or offer?
• What industry would you say that firm is part of?
• Was the firm’s primary product replaced by another solution or by a competitor offering a similar product?
• Write 2 to 3 paragraphs: in your opinion what three or four factors might have led to the firm’s drop from the top 15 and the loss of its leadership position, and in what ways did the marketplace evolve to erode the firm’s leadership position?
This assignment should be one to two pages
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