BAM511 Marketing Management – Summarize the marketing
BAM 511 Marketing Management
1. Summarize the marketing research process. Explain the six steps integral to the process.
2. Summarize the purpose of market segmentation. Examine the various types of segmentation including geographic, demographic, psychographic, and behavioral segmentation
3. Identify and describe the importance of new-product development and innovation. Examine some challenges that arise in new product development. Analyze how companies organize new-product development.
4. Define the facets of “socially responsible marketing.” What are the key behaviors an organization must consider for this type of marketing? Examine elements of socially responsible business models, cause-related marketing, cause-marketing benefits and costs, designing a cause program, and how these are integral to managing a holistic marketing program.
The Book is (H) Marketing Management
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