ASHFORD OMM615 All Weeks Discussions Latest 2020 March

OMM615 Strategies Marketing/Advertising/Public Relations

Week 1 Discussion

DQ1 IMC & Marcom

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts. 

DQ2 Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

OMM615 Strategies Marketing/Advertising/Public Relations

Week 2 Discussion

DQ1 Buying Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts.

DQ2 Market Opportunity Analysis (MOA)

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts.

 

OMM615 Strategies Marketing/Advertising/Public Relations

Week 3 Discussion

DQ1 Advertising Strategy

Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

DQ2 Ethics in Advertising

Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues. Assess how culture and ethics influence understanding the ad from each country. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

OMM615 Strategies Marketing/Advertising/Public Relations

Week 4 Discussion

DQ1 Trade Promotions

What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

DQ2 Sales Promotion Strategies

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

 

OMM615 Strategies Marketing/Advertising/Public Relations

Week 5 Discussion

DQ1 Direct Marketing

Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

DQ2 Electronic & Internet Marketing

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

1946-1964 Baby Boomers

1965-1983 Gen X or the Busters

1984-2002 Gen Y or the Millennials

2003 – Current Gen Z or the Digital Generation

(https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)

Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

 

 

 

OMM615 Strategies Marketing/Advertising/Public Relations

Week 6 Discussion

DQ1 Public Relations

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

DQ2 Content Marketing

An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Support your position. Respond to at least two of your classmates’ posts.